Rotary Golfing

There are advanced ways to use Squidoo.com to make money, but I think there is another great use for Squidoo: branding. Squidoo allows you to create miniature websites, called “lenses” about any topic imaginable. This site is great because of the tremendous amount of content creation it encourages. When visitors to your “lens” click on any of the ads, you get paid a small commission from that, and Squidoo gets the rest. So how can we leverage this site for own own brand? Well, there are several ways:

1. Create a ton of content relevant to your niche.

Whether its a history of the greatest people in your area of expertise, a collection of thoughtful stories, rags to riches stories, funny stories, cartoons, videos, pictures, inspirational quotes, how-to advice, or anything else, it should all be related to your business and your area of expertise. That’s step 1. Don’t have enough time? Get someone to create content at Elance or another outsourcing website.

There are advanced ways to use Squidoo.com to make money, but I think there is another great use for Squidoo: branding. Squidoo allows you to create miniature websites, called “lenses” about any topic imaginable. This site is great because of the tremendous amount of content creation it encourages. When visitors to your “lens” click on any of the ads, you get paid a small commission from that, and Squidoo gets the rest.

2. Create a Squidoo username using your company name

Since it is so easy to create lenses in Squidoo, its foreseeable that you could have 10, 20, 30 or more lenses, all of which carry some username. Why not have it be your company name? When you are getting hundreds or thousands of page views every week, you want your brand to stick out in people’s mind.

3. Make great lens url’s.

Make sure that each one of the lenses you create can potentially be found by someone searching for it in Google. If its about Facebook fan pages for example, don’t make the url Squidoo.com/fanpages. Make it Squidoo.com/Facebook-fan-pages or something similar. Spell it out and use dashes or underscores if you have to. You want these sites to show up in Google within the first couple of pages. That’s the first step in doing that.

4. Add tags to your lenses.

When you are making your lens, you can add as many tags as you want. These serve three purposes:

1. If someone is searching for something on Squidoo or in Google, the lens may get found on the merit of those tags.

2. The ads on the site are more likely to be targeted when you have several tags on the page (this means the viewer is more likely to click if they are interested).

3. But the best reason to add tags to your site is because Squidoo renders up “related pages” that are usually above the fold and very noticeable. The thing you want is for all of your other lenses that you have created to show up in this box. That means that no matter where they go within Squidoo from your site, they are very likely to land on your page and see your brand. This creates a web of traffic within Squidoo that will automatically create more free impressions of your brand.

By: James Nissen

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